About Ricardo
I’m Ricardo Rodriguez Long—an automotive executive, broadcaster, racing champion, and consultant. My career connects passenger cars with commercial trucks, the dealership floor with vehicle finance, and industry experience with media.
With 25 years of dealership management experience, I bring a practical understanding of how vehicles are sold, financed, used, and understood by consumers.
Through Garage Latino, brand partnerships, and industry conversations, I help make automotive stories clear, useful, and relevant to Hispanic audiences.
Experience from every side of the industry
My work has taken me from racing and vehicle testing to heavy-truck sales, dealership operations, commercial finance, television, radio, podcasts, and digital video. That combination shapes the questions I ask and the stories I tell.
As President of Hispanic Motor Press, I work with manufacturers, journalists, and industry leaders to increase understanding of the Hispanic automotive consumer and support the next generation through scholarships and educational initiatives.
I continue to test vehicles, follow the industry, and take part in motorsports. The vehicles and technology keep changing. The value of practical experience, clear communication, and sound judgment remains.